Color is one of the most powerful tools in the designer’s toolkit. It can draw attention, set a mood, influence users’ emotions, perceptions and actions. With the lingering presence of Flat and Material Design, color holds even more prominence in UI design today. Bright colors are equally well suite
You may have heard that “conversational interfaces” are the new hot trend in digital product design. Industry leaders such as Apple, Google, Microsoft, Amazon and Facebook are strongly focussed on building a new generation of conversational interfaces. Several trends are contributing to this phenome
Remember the days when hovering and clicking with the mouse were the most used triggers for interaction with a site or app? Those days are gone. When Apple introduced the first iPhone, multi-touch technology became mainstream and users learned that they could not only point and tap on the interface,
Microcopy is the little bits of text that guide users through an experience. In apps and websites, microcopy includes things like button labels, hint text, and error messages. Often an afterthought that gets quickly added at the end of the development process, microcopy actually provides a really si
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